Waikato Primary Health Provider Area | Main / Working with the Waikato Primary Health brand

We are an organisation with powerful objectives. As we strive to achieve their fulfilment, we stay true to our core values. These guide our everyday operation and thinking. Firstly, we believe responsibility is fundamental to achieving primary health objectives. Secondly, the care of people is essential in all of our activities.

With these core values in mind, we endeavour in all of our work to maintain open, equitable and mutually advantageous relationships. There are practices we consider appropriate to support this; good practices which are everyday and have become the norm. While working within our Brand Guidelines, please also follow this guide in your work with Waikato Primary Health. You can download our brand guidelines here or refer below:

Media

When preparing media releases, advise the relevant project manager at Waikato Primary Health. Also, send that person the final copy when it is released. Should any issues arise which may unduly affect the public perception of the project, advise the relevant project manager at Waikato Primary Health as soon as possible. Do involve us in issue management if at all possible.

Our Brand

When you receive funding from Waikato Primary Health, you are required to acknowledge that contribution in any marketing or publicity activities. You must agree to reproduce the logo in Waikato Primary Health colours and within the rules set out for you in this document. Our brand manager will want to approve the proposed usage before it is finalised.

In general, the Waikato Primary Health logo will be used at the same size as your own logo, or at a minimum of 50% the size of your own logo or name. Placement must follow our prescribed location.

Placement of the Waikato Primary Health logo is at the bottom of any advertisement or poster or cover page, or as placed in a template supplied on request by Waikato Primary Health. If Waikato Primary Health is one of a number of sponsors or funders, then the Waikato Primary Health logo can be made smaller than your name or logo, but never smaller than the minimum size as determined in our brand guidelines, no smaller than any other sponsor’s logo, and always maintaining the correct distance as prescribed in our brand guidelines. A logo with the tagline ‘funded by’ embedded will be supplied.

How the Waikato Primary Health name, logo and design standards are to be applied depends on whether Waikato Primary Health is a "major," "equal" or "participating" partner in the arrangement.

Major partner
Waikato Primary Health is the major funder in the partnership, is making a large contribution in terms of expertise, or is taking the lead for the partnership.

Equal partner
Waikato Primary Health and the partner organisation are roughly equal in terms of contribution and marketing participation.

Participating partner
Waikato Primary Health is an important partner, but others in the partnership have greater levels of investment and participation, will lead the marketing effort, or are better known in the market of interest.

The following factors should be considered when determining how the Waikato Primary Health name and logo should be used in identifying and promoting a partnership:

Waikato Primary Health’s stake in the partnership, i.e. major, equal or participating partner.
Other existing partnership agreements that may require considerations;
Contract requirements;
Types of promotional and stationery items being produced;

Approval Process

Prior approval of any use of the Waikato Primary Health logo is required. Every time you produce any material – e.g. a flyer, brochure, advertisement, proposal document, letter or fax – you are required to adhere to the brand guidelines regarding logo use and placement.

The Pinnacle logo is not to be used unless with prior approval of Waikato Primary Health under its guidelines.

For any items being printed or published, please adhere to a two-stage Approval Process, as outlined below. We are committed to responding promptly to your submissions and giving you clear and helpful advice.

The following process needs to be adhered to for each item submitted.

STAGE ONE – Compliance Approval

1. Send e-mail to natalie@waikatopho.org.nz at the “initial visual” stage of a collateral item being developed. This email must contain organisation contact information (name, title, email, phone, fax)AND the initial visual layout in PDF format.

2. We will send an “acknowledgment receipt” email on the same working day, detailing:

Confirmation of receipt.
Confirmation of collateral item to be reviewed.
Expected time of response: always within two working days.
Contact information of Waikato Primary Health team member responsible.

3. Brand manager reviews the received “initial visual” pdf.

4. Brand manager provides formal email response back to organisation. The email response will provide:

Design advice on how to adapt the existing design to achieve compliance OR
Compliance Approval of the pdf – e.g. flyer, brochure, advertisement, proposal document, letter or fax – submitted when no design amends are required. Upon receipt of Compliance Approval, you are to follow Final Approval process (see below).

Where written guidance is unable to convey the necessary detailed compliance advice, an email will notify recipient to:

Anticipate an advisory telephone call from the Waikato Primary Health.
Alternatively, if needed an artwork file of the collateral piece in question will be requested, with minor graphic design amends made directly to the collateral piece.

5. Upon receipt of design advice on how to adapt the existing design to achieve compliance, you are to make necessary amends.

6. Resubmit to Waikato Primary Health corrected visual pdf for Compliance Approval.

7. Waikato Primary Health will give Compliance Approval (or a second round of guidance advice if required).

STAGE TWO – Final Approval

1. Prior to the release of a collateral piece, you are required to resubmit a pdf to Waikato Primary Health for Final Approval.

2. Waikato Primary Health issues a Final Approval email OR offers further design advice on how to adapt the design to achieve compliance (if required).

3. Upon receipt of Final Approval, you can now officially release collateral for print/publication.

If compliance is not adhered to at this point by the organisation, and significant graphic design amends need to be made, Waikato Primary Health will be obliged to engage its own agency to complete the graphic design project for them at an agreed rate.